:root{
  --ink:#0d0d0f;
  --ink-2:#1c1c20;
  --paper:#ffffff;
  --mist:#f4f4f5;
  --line:#e4e4e7;
  --text:#1d1d21;
  --muted:#5f5f66;
  --brand:#d4202c;
  --brand-dark:#a8141f;
  --teal:#c9a227;
  --radius:14px;
  --max:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:"Inter",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;color:var(--text);background:var(--paper);line-height:1.6;font-size:17px;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:"Archivo",sans-serif;line-height:1.08;letter-spacing:-.02em;color:var(--ink)}
h1{font-size:clamp(2.4rem,6vw,4.4rem);font-weight:900}
h2{font-size:clamp(1.9rem,4vw,2.9rem);font-weight:800}
h3{font-size:1.25rem;font-weight:800}
p{max-width:68ch}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
.eyebrow{display:inline-block;font-family:"Archivo",sans-serif;font-weight:700;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--brand)}
.lead{font-size:1.15rem;color:var(--muted)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.5rem;font-family:"Archivo",sans-serif;font-weight:800;font-size:1rem;padding:15px 26px;border-radius:999px;text-decoration:none;transition:transform .2s ease,background .2s ease,box-shadow .2s ease;border:2px solid transparent;cursor:pointer}
.btn-primary{background:var(--brand);color:#fff;box-shadow:0 10px 24px -10px rgba(212,32,44,.7)}
.btn-primary:hover{background:var(--brand-dark);transform:translateY(-2px)}
.btn-ghost{border-color:currentColor;color:#fff}
.btn-ghost:hover{background:rgba(255,255,255,.1);transform:translateY(-2px)}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:var(--ink-2);transform:translateY(-2px)}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(13,13,15,.96);backdrop-filter:blur(8px);border-bottom:1px solid rgba(255,255,255,.06)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;color:#fff;font-family:"Archivo",sans-serif;font-weight:900;font-size:1.15rem;letter-spacing:-.01em}
.logo-mark{width:34px;height:34px;border-radius:9px;background:var(--brand);display:grid;place-items:center;font-size:1.05rem;color:#fff}
.logo span.sub{color:var(--brand)}
.nav-links{display:flex;align-items:center;gap:28px;list-style:none}
.nav-links a{color:#d4d4d8;text-decoration:none;font-weight:600;font-size:.95rem}
.nav-links a:hover,.nav-links a[aria-current=page]{color:#fff}
.nav-cta{padding:10px 18px;font-size:.92rem}
.menu-btn{display:none;background:none;border:0;color:#fff;font-size:1.6rem;cursor:pointer}

/* hero */
.hero{background:var(--ink);color:#fff;position:relative;overflow:hidden;padding:84px 0 0}
.hero::before{content:"";position:absolute;inset:-40% -10% auto auto;width:720px;height:720px;background:radial-gradient(circle,rgba(212,32,44,.35),transparent 60%);animation:float 12s ease-in-out infinite}
.hero::after{content:"";position:absolute;left:-200px;bottom:-260px;width:620px;height:620px;background:radial-gradient(circle,rgba(201,162,39,.18),transparent 60%);animation:float 14s ease-in-out infinite reverse}
@keyframes float{0%,100%{transform:translate(0,0)}50%{transform:translate(-40px,30px)}}
.hero .wrap{position:relative;z-index:2}
.hero h1{color:#fff;max-width:14ch}
.hero h1 .hl{color:var(--brand)}
.hero p.lead{color:#bdbdc3;margin:22px 0 32px;max-width:56ch}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px}
.hero-proof{display:flex;flex-wrap:wrap;gap:26px;margin-top:38px;color:#a5a5ab;font-size:.95rem}
.hero-proof b{color:#fff;font-family:"Archivo",sans-serif;font-size:1.35rem;display:block}
.hero-shot{margin-top:60px;border-radius:16px 16px 0 0;overflow:hidden;box-shadow:0 -10px 60px -10px rgba(0,0,0,.6);background:#fff;transform:translateY(20px);animation:rise 1s .2s ease forwards;opacity:0}
@keyframes rise{to{transform:translateY(0);opacity:1}}
.browser-bar{display:flex;align-items:center;gap:7px;padding:12px 16px;background:#ececef}
.browser-bar i{width:11px;height:11px;border-radius:50%;background:#c8c8cd}
.browser-bar i:nth-child(1){background:#ff6058}.browser-bar i:nth-child(2){background:#ffbd2e}.browser-bar i:nth-child(3){background:#29c940}
.browser-bar span{margin-left:12px;font-size:.8rem;color:#5f5f66;background:#fff;padding:3px 12px;border-radius:6px}

/* town ticker */
.ticker{background:var(--brand);color:#fff;overflow:hidden;white-space:nowrap;padding:14px 0;font-family:"Archivo",sans-serif;font-weight:800;letter-spacing:.04em;text-transform:uppercase;font-size:.95rem}
.ticker-track{display:inline-block;animation:scroll 40s linear infinite}
.ticker-track span{margin:0 22px}
.ticker-track span::after{content:"\2022";margin-left:44px;opacity:.6}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* sections */
section{padding:96px 0}
.section-head{max-width:720px;margin-bottom:48px}
.section-head h2{margin:10px 0 14px}
.bg-mist{background:var(--mist)}
.bg-ink{background:var(--ink);color:#cfcfd4}
.bg-ink h2,.bg-ink h3{color:#fff}

.grid{display:grid;gap:22px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px;transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}
.card:hover{transform:translateY(-4px);box-shadow:0 18px 40px -20px rgba(13,13,15,.35);border-color:transparent}
.card .icon{width:50px;height:50px;border-radius:12px;background:rgba(212,32,44,.1);color:var(--brand);display:grid;place-items:center;font-size:1.4rem;margin-bottom:18px}
.card h3{margin-bottom:10px}
.card p{color:var(--muted);font-size:.98rem}
.card ul{margin:14px 0 0 0;list-style:none}
.card li{padding:6px 0 6px 26px;position:relative;font-size:.96rem;color:var(--text)}
.card li::before{content:"";position:absolute;left:0;top:13px;width:14px;height:8px;border-left:3px solid var(--teal);border-bottom:3px solid var(--teal);transform:rotate(-45deg)}

/* steps */
.steps{counter-reset:step;display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.step{position:relative;padding:28px;border-radius:var(--radius);background:var(--ink-2);border:1px solid rgba(255,255,255,.06)}
.step::before{counter-increment:step;content:"0" counter(step);font-family:"Archivo",sans-serif;font-weight:900;font-size:2.4rem;color:var(--brand);display:block;margin-bottom:10px}
.step p{font-size:.96rem}

/* founder */
.founder{display:grid;grid-template-columns:1fr 1.25fr;gap:56px;align-items:center}
.founder-photo{aspect-ratio:4/5;border-radius:20px;background:linear-gradient(160deg,var(--ink-2),var(--ink));display:grid;place-items:center;color:#85858c;font-weight:600;text-align:center;padding:20px;position:relative;overflow:hidden}
.founder-photo::after{content:"";position:absolute;right:-60px;bottom:-60px;width:220px;height:220px;border-radius:50%;background:rgba(212,32,44,.25)}
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:28px 0}
.stat{border-left:4px solid var(--brand);padding:6px 0 6px 16px}
.stat b{display:block;font-family:"Archivo",sans-serif;font-size:2rem;font-weight:900;color:var(--ink);line-height:1.1}
.stat span{font-size:.9rem;color:var(--muted)}

/* work */
.work-card{display:block;text-decoration:none;border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);background:#fff;transition:transform .25s ease,box-shadow .25s ease}
.work-card:hover{transform:translateY(-5px);box-shadow:0 22px 44px -22px rgba(13,13,15,.45)}
.work-card img{width:100%;height:220px;object-fit:cover;object-position:top}
.work-meta{padding:22px}
.work-meta h3{margin-bottom:6px}
.work-meta p{color:var(--muted);font-size:.95rem}

/* areas */
.areas{display:flex;flex-wrap:wrap;gap:10px}
.area{padding:10px 18px;border-radius:999px;background:#fff;border:1px solid var(--line);font-weight:600;font-size:.95rem}
.area.home{background:var(--brand);border-color:var(--brand);color:#fff}

/* cta band */
.cta-band{background:linear-gradient(120deg,#a8141f,var(--brand) 60%,#e3343f);color:#fff;border-radius:24px;padding:60px 48px;display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}
.cta-band h2{color:#fff;max-width:18ch}
.cta-band p{color:#ffe9ea}

/* page hero */
.page-hero{background:var(--ink);color:#fff;padding:80px 0 70px;position:relative;overflow:hidden}
.page-hero::before{content:"";position:absolute;right:-160px;top:-200px;width:520px;height:520px;background:radial-gradient(circle,rgba(212,32,44,.3),transparent 60%)}
.page-hero h1{color:#fff;font-size:clamp(2.2rem,5vw,3.6rem);position:relative}
.page-hero p{color:#bdbdc3;margin-top:16px;position:relative;font-size:1.12rem}

/* contact */
.contact-grid{display:grid;grid-template-columns:1fr 1.3fr;gap:48px;align-items:start}
.contact-info .item{padding:18px 0;border-bottom:1px solid var(--line)}
.contact-info .item b{display:block;font-family:"Archivo",sans-serif;color:var(--ink)}
form.lead-form{background:#fff;border:1px solid var(--line);border-radius:20px;padding:34px;box-shadow:0 20px 50px -30px rgba(13,13,15,.4)}
.field{margin-bottom:16px}
.field label{display:block;font-weight:700;font-size:.9rem;margin-bottom:6px;color:var(--ink)}
.field input,.field select,.field textarea{width:100%;padding:13px 14px;border:1.5px solid var(--line);border-radius:10px;font:inherit;font-size:1rem;background:#fff;color:var(--text)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--brand);box-shadow:0 0 0 4px rgba(212,32,44,.12)}
.hidden{display:none}

/* faq */
details{border-bottom:1px solid var(--line);padding:20px 0}
summary{cursor:pointer;font-family:"Archivo",sans-serif;font-weight:800;font-size:1.1rem;color:var(--ink);list-style:none;display:flex;justify-content:space-between;gap:20px}
summary::after{content:"+";color:var(--brand);font-size:1.4rem;line-height:1}
details[open] summary::after{content:"\2212"}
details p{margin-top:12px;color:var(--muted)}

/* footer */
.site-footer{background:var(--ink);color:#9a9aa1;padding:64px 0 30px;font-size:.95rem}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.site-footer h4{color:#fff;font-size:1rem;margin-bottom:14px}
.site-footer ul{list-style:none}
.site-footer li{padding:4px 0}
.site-footer a{text-decoration:none}
.site-footer a:hover{color:#fff}
.footer-bottom{border-top:1px solid rgba(255,255,255,.08);margin-top:44px;padding-top:22px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;font-size:.85rem}

/* reveal */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}.hero-shot{opacity:1;transform:none}}

/* responsive */
@media (max-width:960px){
  .grid-3,.steps{grid-template-columns:1fr 1fr}
  .founder,.contact-grid{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:720px){
  body{font-size:16px}
  section{padding:68px 0}
  .menu-btn{display:block}
  .nav-links{display:none;position:absolute;top:72px;left:0;right:0;flex-direction:column;align-items:flex-start;gap:0;background:var(--ink);padding:10px 20px 20px}
  .nav-links.open{display:flex}
  .nav-links li{width:100%}
  .nav-links a{display:block;padding:12px 0}
  .grid-3,.grid-2,.steps,.stats,.footer-grid{grid-template-columns:1fr}
  .cta-band{padding:40px 26px}
  .hero{padding-top:56px}
  .work-card img{height:180px}
}

/* pricing */
.price-card{position:relative;display:flex;flex-direction:column}
.price-card .price{font-family:"Archivo",sans-serif;font-weight:900;font-size:2.4rem;color:var(--ink);line-height:1.1;margin-top:8px}
.price-card .price-sub{color:var(--muted);font-weight:600;font-size:.95rem;margin-bottom:6px}
.price-card.featured{border:2px solid var(--brand);box-shadow:0 22px 44px -24px rgba(212,32,44,.55)}
.price-card .badge{position:absolute;top:-13px;left:24px;background:var(--brand);color:#fff;font-family:"Archivo",sans-serif;font-weight:800;font-size:.75rem;letter-spacing:.08em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
.money-tight{margin-top:28px;background:var(--ink);color:#dcdce0;border-radius:var(--radius);padding:24px 28px;display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap;font-size:1.05rem}
.money-tight b{color:#fff}

/* light steps + gold accents */
.light-steps{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.light-steps .step{background:#fff;border:1px solid var(--line);border-top:4px solid var(--brand);color:var(--muted);box-shadow:0 14px 30px -22px rgba(13,13,15,.35)}
.light-steps .step h3{color:var(--ink)}
.section-head h2::after{content:"";display:block;width:56px;height:4px;border-radius:2px;background:var(--teal);margin-top:16px}
.stat{border-left-color:var(--teal)}